HABS Insights
Private access · By invitation only
HABS Insights

A private invitation to experience our Neuro-AI platform.

This page has been shared with a select group of guests. As one of them, you're invited to try our platform first-hand with a complimentary emotional diagnosis of one of your contents.

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The platform

Discover how your content is perceived before it goes live.

HABS Insights is our Neuro-AI platform designed to perform a cognitive and emotional diagnosis of your creative assets before publication. Upload a trailer, advertisement, packaging, social media post, website or image. Within seconds, HABS Insights reveals how your content is perceived across key cognitive and emotional indicators.

Image analysis · Fragrance campaign
HABS
Analyzed asset
Print · Luxury fragrance1080 × 1350
👁 Focus: bottle cap✦ Brand visible in 0.6s
84
Diagnosis
High impact
Top 12% vs luxury benchmark
Detected emotions
Desire 62%Elegance 48%Confidence 41%Serenity 29%
AI recommendation
Reinforce the golden cap contrast — it drives 58% of first fixations.
What you can analyze
Image

Any still visual — from campaign creatives to product shots and brand assets.

Print & press adsProduct packagingProduct photographyKey visualsOut-of-home / billboardsLogos & brand identityEditorial photosIllustrations
HABS Insights
7 proprietary metrics
84
HABS Score84%
Attention91%
Engagement78%
Memorization72%
Attractiveness88%
Desirability76%
Cognitive Load34%
Same Neuro-AI
Every content type is scored against the same 2,400-brain dataset and 72,000 stimuli analyzed — so results stay comparable across formats.
Target a specific audience
Filter the panel by age, gender, socio-professional category (CSP) or region to see how your content performs on the audience that matters.
AgeGenderCSPRegion

Results are benchmarked against our proprietary database to generate actionable recommendations.

Content types

Analyze virtually any creative asset.

HABS Insights performs a cognitive and emotional diagnosis across virtually any content before publication.

One Neuro-AI platform. Unlimited creative formats.

Whether you're optimizing a movie trailer, a product launch, a website or a social campaign, HABS Insights helps you understand how your content is cognitively and emotionally perceived before it reaches your audience.

How it works

Three steps. Minutes, not weeks.

01

Upload your content

Upload any creative asset — movie trailer, ad, packaging, website, image, social content or presentation.

02

Neuro-AI Analysis

Our Neuro-AI performs a complete cognitive and emotional diagnosis against 2,400 digitized brains.

03

Receive Your Report

Receive actionable insights and recommendations within minutes — ready to share with your team.

The dataset

Powered by 2,400 digitized and clustered human brains.

Digitized human brain neural network
2,400
Digitized Human Brains
72,000+
Analyzed Stimuli
Seconds
To Generate Your Report

Rather than recruiting a traditional consumer panel, HABS Insights compares your content against our proprietary Neuro-AI dataset trained on 2,400 digitized and clustered human brains. Think of it as testing your content against a virtual panel of 2,400 human brains in just a few seconds.

Inside the Neuro Lab

A clinical-grade lab powering our Neuro-AI.

Every brain in our dataset is recorded, digitized and clustered in-house by our neuroscience team — using five biometric sensors that capture every emotional signal in real time.

HABS neuroscience team recording a subject with an EEG cap inside the Neuro Lab

Equipment

Five biometric sensors capturing every emotional signal.

  • EEG Cap

    Brain activity & neural patterns

  • Eye Tracking

    Visual attention & pupil dilation

  • GSR Sensor

    Galvanic skin response & stress

  • ECG Electrodes

    Cardiac activity & emotional response

  • Chest Strap

    Respiration & heart rate

15+
Patents Filed
30+
Scientists
20+
Years of R&D

Use cases

How teams use HABS Insights.

Media & Entertainment

  • Movie trailer emotional diagnosis
  • Movie poster optimization
  • TV & streaming content evaluation
  • Media campaign effectiveness

FMCG

  • Packaging optimization
  • Advertising effectiveness
  • Product innovation validation
  • Brand communication diagnosis

Luxury & Cosmetics

  • Creative concept testing
  • Product launch optimization
  • Retail experience evaluation
  • Customer experience diagnosis

Agencies & Research Institutes

  • Consumer studies enhancement
  • Creative pre-testing
  • Campaign benchmarking
  • Cognitive & emotional insights

Digital & E-commerce

  • Website experience diagnosis
  • Landing page optimization
  • UX & conversion analysis
  • A/B testing validation

Social Media

  • Social content optimization
  • Creative performance diagnosis
  • Thumbnail & visual testing
  • Brand memorability analysis

Invitation-only offer

Your first emotional diagnosis is complimentary.

This offer is reserved for the select guests who received this private link. Submit one content and receive your first HABS Insights emotional diagnosis, free of charge — a personal preview of the platform before it opens more widely.

Behind the scenes

What they think about HABS Insights

Discover how hundreds of visitors experienced HABS Insights during VivaTech through live demonstrations, conferences and exclusive product unveilings.

Ready to discover how your content is perceived?

Book a Demo